SELECTED WORK / ZHEGUANG
Turning problems into design people can use.
Projects across brand identity, editorial publishing, digital experience and wayfinding. Look at the images first, then open the case studies to see why each visual system was designed the way it was and how it works in place.
Selected projects, four practices
Browse by type. Every project has its own case study with the background, the core challenge, the design response and the main applications, not just one result image.
Tidal Library: A Public Culture Identity That Changes with Time
A dynamic identity connects the logo, colors, and event posters of a seaside community library.
Shore Table: A Brand Language Grown from Seasonal Menus
Ingredient sources and handwritten purchasing notes form a simple, adaptable brand system for a small seasonal restaurant.
Between Spaces: An Independent Journal About Domestic Boundaries
Variable margins, translucent inserts, and a restrained image rhythm turn boundaries into a readable editorial structure.
Northbound Field Notes: A Usable Atlas of Walking Research
Routes, field notes, photographs, and environmental data become a report that works both at a desk and on a walk.
Arc Archive: A Digital Entrance to a Local Museum's Collection
An accessible digital archive makes varied collections easy to explore and compare.
SameDay: A Live Program Website for a City Culture Festival
Time, place, and changing conditions guide a festival information system designed for use on a phone.
Breathing Terrain: Turning Climate Data into an Exhibition
Wind, humidity, and urban heat data guide an exhibition that combines sensory experience with trustworthy information.
Nanxiang Market: Wayfinding for First Time Visitors
Clear wayfinding connects multiple entrances and floors while preserving stallholders' individual expression.
Start a project
When you get in touch, tell us four things: the background and current constraints; the time available and key dates; the scope and expected deliverables; how decisions are made (who takes part, who signs off). The more specific, the more useful the first conversation.