ZHEGUANG / BRAND · EDITORIAL · DIGITAL
Giving complex things a clear voice.
We start from research and content to build identity systems that last, for cultural institutions, product brands and new ventures. The projects below show how we connect the problem, the method and the result.
Selected projects
From cultural brands to digital experiences, each project starts from how it is really used. Open a project to see the problem, the design response and how the system took shape.
Tidal Library: A Public Culture Identity That Changes with Time
A dynamic identity connects the logo, colors, and event posters of a seaside community library.
Shore Table: A Brand Language Grown from Seasonal Menus
Ingredient sources and handwritten purchasing notes form a simple, adaptable brand system for a small seasonal restaurant.
Between Spaces: An Independent Journal About Domestic Boundaries
Variable margins, translucent inserts, and a restrained image rhythm turn boundaries into a readable editorial structure.
Northbound Field Notes: A Usable Atlas of Walking Research
Routes, field notes, photographs, and environmental data become a report that works both at a desk and on a walk.
Arc Archive: A Digital Entrance to a Local Museum's Collection
An accessible digital archive makes varied collections easy to explore and compare.
SameDay: A Live Program Website for a City Culture Festival
Time, place, and changing conditions guide a festival information system designed for use on a phone.
From concept to real touchpoints
Brand identity
Positioning, mark, colour and typography built into rules that scale, not a single logo file.
Editorial and publishing
Content structure, hierarchy and image language that make a book, an exhibition or an ongoing publication truly readable.
Digital experience
Paths, pages and components for websites and products, so complex information is easy to grasp on any device.
Space and exhibition
The same system carried into wayfinding, displays and the site, so people find their way in real space.
WORK WITH ZHEGUANG
The next project starts with a clear question.
If you are reshaping a brand, a publication or a complex website, start with how we work, what we deliver and how projects begin.