ZHEGUANG / CONTACT
A good project starts with an accurate brief.
We start with a short project brief to see whether we are a good fit, then arrange a call about scope. This page shows what we ask for up front.
Write down these five things first
Background
What are you working on? What state are the brand, website, publications or spaces in today?
The problem
What is hard to understand, which touchpoints contradict each other, which decisions keep stalling?
Goals and audience
Who will use the result, and what do they need to understand or get done?
Scope and timing
Identity, content, website or space? Which launch or opening dates are fixed?
Collaboration and decisions
Who provides material, who consolidates feedback, who signs off? What is the budget range and what limits are known?
About this site
Zheguang Studio is a fictional studio on an example site. There is no business email or project form here; no contact details are collected and no commissions are taken. The page shows how a creative studio can state its terms and how projects start.
To see how case studies are organised, browse the work; for scope and deliverables, read services.